Peter Snelling

Head of Communications, Michelin UK & Ireland

OPENING SESSION: 12th November 2009
EVENT SPONSORS WELCOME

Peter Snelling was born in Carlisle in 1951 and graduated with a first-class honours degree in Economics from the London School of Economics, from which he joined British Rail International as International Marketing Manager in 1972.

Following the completion of his master’s degree in Business Administration at the London Business School , he joined Peugeot UK as Marketing Manager. In the next ten years he held various sales and marketing positions in Peugeot UK and France . In 1988 he joined Michelin UK as their first Head of Marketing. He developed a 22 strong marketing team and then took a new opportunity at Michelin headquarters in France as Marketing Training and Development Manager worldwide. In 2005 he returned to the UK as Head of Communications based in Stoke-on-Trent .