Adrian Walsh MAIRSO

Director, RoadSafe

SAFER VEHICLES MASTERCLASS: 12th November 2009
SESSION CHAIRMAN and SPEAKER – ‘Market Driven Dynamics in improved Road Safety – covering the need for governments to support such incentives, drawing on examples from NCAP, Driving for Better Business, where each has produced significant safety improvement without the need for legislation’

Adrian Walsh is director of RoadSafe, a high level independent forum established by the leading companies in the motor and transport industries in Britain to reduce road deaths and injuries by encouraging partnerships between the motor industry and related companies, traffic engineers, the police and road safety professionals promoting the safe design and use of vehicles and roads and encouraging improved education and innovation.

Formerly an Army officer with a lifetime interest in transport issues and recent experience in a number of communications businesses, Adrian is well known amongst road safety professionals as the organiser of The Prince Michael International Road Safety Awards, which he has done for the last ten years, whilst also engaged in the development of a number of other representative and regulatory bodies including the Personal Investment Authority, The Society of Motor Manufacturers and Traders and The Engineering and Technology Board. He now commits himself full-time to road safety. He is a member of the ministerial advisory panel on road safety and leads the Department for Transport Driving for Better Business programme to establish a business to business network of champions to promote good driving at work practice. He has a special interest in international road safety issues and is the Road Safety Champion of the Global Transport Knowledge Partnership – a UK Department of International Development initiative.